Amazon Launches New Features to Boost New Products; TikTok Shop to Open 8 New European Sites丨Cross-border E-commerce Weekly Report

[Originally reported by Ebrun] Here's what happened in the cross-border e-commerce sector over the past week:

# Platform Updates #

【Amazon】

1 Amazon Updates Customer Service Rules for Seller-Fulfilled Orders, Standardizing 'Refund Without Return' Usage

Amazon has completed rule adjustments for the Customer Service by Amazon (CSBA) add-on service. Sellers participating in this program will now incur fewer refund expenses. CSBA is a paid Amazon service where Amazon handles customer service for sellers' merchant-fulfilled orders (non-FBA orders), with some eligible sellers able to use it for free.

The details of this adjustment were published in an official announcement on May 22. Previously, there were scenarios where buyers could receive a refund without returning the product. After the adjustment, such scenarios will only be triggered under three conditions: the buyer not receiving the item within the promised delivery window, receiving a damaged or defective item that cannot be returned, or the item itself posing a safety hazard for return. This change reduces the need for sellers to submit SAFE-T claims, directly protecting seller revenue.

2 Amazon Opens Its Proprietary AI Shopping Technology to Third-Party Retailers

According to foreign media reports, Amazon has launched an AI technology licensing service for the retail industry. This service is derived from the foundational code and operational experience of Alexa for Shopping. Retailers integrating this service can build their own customized AI shopping tools, adapted to their storefronts, product catalogs, and brand styles, in as little as 60 days. This move follows Amazon's established pattern of converting internal proprietary technology into external services. Two decades ago, Amazon launched its cloud computing business, AWS, in a similar manner, later opening up internal technical services like cashier-less checkout and warehousing/supply chain solutions.

3 Another Amazon Move to Support New Products: Labeling Eligible Items to Boost Visibility

According to foreign media, Amazon recently announced it will label new seller listings with 'New Arrival' or 'Notable Arrival' tags. This aims to help consumers quickly identify the latest products, increase item visibility, and drive early sales. Sellers do not need to take any extra action; the platform will automatically assign the corresponding badges to eligible products.

The label assignment is based on the platform's predictions regarding product attributes and user shopping patterns. Amazon compares attributes with popular similar products and combines signals from user shopping behavior to filter newly listed items likely to be favored by consumers. The accuracy of these predictions will be continuously optimized as user feedback and interaction data accumulate. The labels have a fixed display period and will be automatically removed after the product has been listed for a certain number of days.

4 Amazon Shuts Down Local Fulfillment and Third-Party Seller Business in Singapore, Shifts to Cross-border Import Model

Amazon announced it will gradually wind down its local fulfillment services in Singapore (including Amazon Fresh grocery delivery) and cease cooperation with third-party local sellers. This adjustment will lead to a workforce reduction affecting approximately 2,500 local employees, with less than 10% remaining. In the future, Amazon.sg will transform into a gateway platform focused on cross-border products from sites like the US, Japan, and Germany. About 80% of local consumers already have cross-border shopping habits.

5 Amazon Tightens Handling Time Requirements for Seller-Fulfilled Items

Amazon announced that starting June 29, 2026, it will implement new handling time requirements for seller-fulfilled items. It will also further increase delivery speed standards for the Seller Fulfilled Prime (SFP) and Premium Shipping programs. These changes aim to enhance consumer trust in delivery timeliness and strengthen the Prime service experience. According to the new rules, from June 29, 2026, sellers must ensure the handling time for self-fulfilled SKUs aligns with the actual shipping speed.

【TikTok】

1 TikTok Reaches 134 Million Monthly Active Users in Brazil! Contributes R$18.6-37.3 Billion to Brazil's GDP in 2025

TikTok recently released its first 'Brazil Economic Impact Report,' quantifying its contribution to the Brazilian economy. The report indicates that in 2025, TikTok contributed between R$18.6 billion and R$37.3 billion (approximately $3.72 billion to $7.46 billion) to Brazil's GDP through paid advertising channels, equivalent to 0.15% to 0.3% of the country's total GDP. Furthermore, the report notes that as of March 2026, TikTok has 134 million monthly active users in Brazil. For Brazilian micro, small, and medium-sized enterprises, scaling their business through TikTok represents a tangible economic opportunity.

2 Average GMV Per Hour is 4x That of Regular Livestreams! TikTok Shop US Mid-Year Promotion Doubles Down on Livestream Auctions

TikTok Shop US cross-border POP recently held livestream auction recruitment summits in Shanghai and Shenzhen. Latest data shows that the average GMV per hour for TikTok Shop livestream auctions is four times that of regular livestreams. From January to April this year, the month-on-month GMV growth rate for livestream auctions was six times that of other livestream formats and 14 times that of short videos. Livestream auctions are becoming one of the largest and most promising business opportunities for TikTok Shop in the US.

3 Goldman Sachs: TikTok Shop's GMV in Four European Countries Reaches ~$570 Million in Six Months

A recent research report from Goldman Sachs shows that since TikTok Shop launched in France, Germany, and Italy in 2025, its sales in the European market have continued to grow. Over the past 180 days, Germany, France, Spain, and Italy have achieved GMV of approximately $195 million, $152 million, $118 million, and $107 million, respectively, totaling around $570 million.

4 TikTok Shop Expands in Europe: Opening 8 New Country Sites in June

TikTok Shop's European market is undergoing a new round of expansion. Following the successive openings of sites in the UK, Spain, Germany, France, and Italy, on June 1, 2026, TikTok Shop cross-border e-commerce will begin accepting merchant applications from eight more countries: Poland, the Netherlands, Belgium, the Czech Republic, Austria, Greece, Portugal, and Hungary. After this expansion, TikTok Shop will form a market network covering 13 countries in Europe.

5 TikTok Launches 'TikTok Real' Anti-Counterfeiting Program to Strengthen IP Protection

TikTok announced the launch of an anti-counterfeiting and intellectual property protection program called 'TikTok Real.' The program reportedly adds a brand verification module, allowing rights holders to directly review brand authorization information submitted by sellers. It also optimizes the Notice and Takedown (NTD) process and enhances proactive monitoring capabilities for suspected infringing products. Currently, about 100 brands are participating in the pilot project.

【Alibaba】

1 Alibaba.com's AI Tool 'Accio Work' Officially Launches in South Korea; Launches 2026 Global AI Entrepreneurship Competition Korea Chapter

Alibaba.com announced that its agent-based AI business tool for SMEs, 'Accio Work,' has officially launched in South Korea. The tool covers business processes such as market research, product planning, procurement, price negotiation, product listing, global marketing, and store operations. It can translate user instructions into executable business tasks and autonomously complete them, differing from traditional Q&A-style AI tools.

Simultaneously, the platform officially launched the Korea chapter of the 'CoCreate Pitch 2026' competition. The competition will leverage Accio Work to discover and support companies with product innovation capabilities, further unlocking the development potential of Korean SMEs in the global trade market.

2 AliExpress: US Site GMV Surges Over 50% in May, Sees Peak in Merchant Onboarding

At the '2026 Must-Win Cross-border Markets' policy briefing, AliExpress revealed that during the major May promotion this year, GMV for the US site increased by over 50% year-on-year, accompanied by a peak in merchant onboarding. Recently, AliExpress has been comprehensively ramping up efforts in three core markets: the US, South Korea, and Latin America, introducing a series of favorable policies. These include increasing marketing investment by 2-3 times, launching the Brand brand globalization program in South Korea, and helping merchants seize customs clearance efficiency under Brazil's tax reduction benefits.

3 AliExpress Signs MOU with Brazil's Postal Service to Accelerate Local Logistics Network Construction

On May 28, Alibaba's cross-border e-commerce platform AliExpress officially signed a Memorandum of Understanding (MOU) with Brazil's postal service, Correios, for deeper strategic cooperation in the Brazilian market. This includes expanding delivery to remote areas, enhancing last-mile delivery capabilities, and optimizing the consumer experience. In early May, the Brazilian government announced the removal of federal import taxes on cross-border goods under $50. The AliExpress platform quickly responded and implemented the new tax policy. It also activated a weekly multi-flight charter model, leading Latin American cross-border e-commerce platforms in customs clearance speed.

4 AliExpress Brand Program Opens South Korea Site: Marketing Investment to Triple Year-on-Year This Year

According to the latest strategy from AliExpress' '2026 Must-Win Cross-border Markets,' the AliExpress Brand program has officially opened its South Korea site. It is reported that AliExpress' marketing investment in South Korea this year will triple compared to last year, with a total investment of hundreds of millions of yuan for off-platform promotion throughout the year. Combined with the 'Brand ' program, participating merchants will receive over a 10% increase in search and recommendation traffic. To attract and incentivize merchants, the platform has also launched a commission incentive policy exclusive to South Korea, with a regional rebate rate of 0.5%. The maximum store-wide rebate can reach 8.8%, and the monthly rebate cap is $30,000.

【Pinduoduo Temu】

1 TEMU's User Base in Australia Exceeds 4.7 Million

TEMU disclosed the latest data showing that over the past year, the platform's user base and number of local sellers in Australia have continued to grow. According to the '2026 E-commerce Platform Consumer Report' cited by TEMU, TEMU currently has approximately 4.7 million users in Australia, with a user base annual growth rate of 24%. Sensor Tower's '2026 Mobile App Market Report' indicates that TEMU became the most downloaded shopping app in Australia in 2025.

【Shopee】

1 Shopee Builds Southern Brazil's Largest Built-to-Suit Fulfillment Center

Southeast Asian e-commerce platform Shopee continues to accelerate its layout in the Brazilian market. Its new fulfillment center project in Londrina, Paraná, has recently commenced construction. The project covers an area of 100,000 square meters, adjacent to the PR-445 highway, and is expected to be completed in July 2027. Upon completion, it is projected to create about 2,000 direct jobs and will become the largest 'Built to Suit' (BTS) logistics facility in southern Brazil, with a building area of 33,000 square meters.

2 Shopee Lowers Free Shipping Threshold for Singapore Local Sellers to $10

Shopee Singapore's local seller store continues to enhance seller support policies, upgrading shipping incentives to offset rising logistics and fuel costs, and further optimizing the buyer conversion funnel to stimulate orders. The platform announced that starting June 2026, the minimum spend threshold for site-wide home delivery free shipping vouchers will be lowered from $25 to $10. This policy covers all local sellers, who will not bear any additional costs. Meanwhile, buyers choosing self-collection methods like lockers or pick-up points can still enjoy free shipping without any minimum spend requirement.

【Other Platforms】

1 Walmart Launches 30-Minute Delivery Service in 33 US Markets

Walmart announced the official launch of a '30-minute delivery' service for its paid Walmart membership subscribers in 33 US markets. The service covers over 100,000 items, including fresh groceries, daily necessities, baby products, electronics, and prescription drugs. It is already live in cities like Austin, Dallas, Chicago, and Atlanta. Eligible order pages will display the '30-minute delivery' option. Walmart members will need to pay an additional $10 delivery fee per order.

2 Etsy Reopens Seller Onboarding Channel for Chinese Sellers

The global marketplace for handmade, vintage, and creative goods, Etsy, has recently reopened its seller onboarding channel for mainland Chinese sellers through private, targeted invitations. Several sellers have already successfully registered stores and completed orders. The entry threshold has been relaxed this time, no longer requiring an overseas corporate entity. Individual sellers only need to provide a Mainland China ID card and pass facial recognition verification to complete store registration. Interested artisans and original designers can obtain onboarding qualifications through official channels or compliant service providers to seize the traffic window for handmade and custom goods on the platform.

3 eBay Doubles Down on Refurbished Product Support; AI PCs and 3D Printing Become Key 2026 Consumer Electronics Segments

The latest 'eBay Insights' report shows that the global consumer electronics market is expected to exceed $1 trillion in 2026. The platform is currently encouraging sellers to focus on several high-potential consumer electronics sub-segments, including mobile phones and tablets, large-screen/foldable screen models, high-end imaging equipment, large-battery products, as well as e-ink screens and rugged devices.

Furthermore, eBay is continuously expanding its eBay Refurbished program, covering categories such as smartphones, computers, cameras, and small appliances. For Chinese sellers, the platform has launched a tiered Final Value Fee (FVF) rebate incentive policy. Based on meeting quarterly refurbished GMV targets, sellers can receive 30%, 50%, 70%, or up to 90% FVF rebates, with a maximum rebate cap of $60,000 per quarter.

4 ASOS Launches Video-Interactive AI Shopping Assistant on ChatGPT

UK fast-fashion e-commerce platform ASOS has officially launched an AI stylist feature on the ChatGPT platform, initially available to users in the UK and the US, marking its official entry into the 'Agentic Commerce' field. Unlike traditional static recommendation tools, this AI stylist integrates Bambuser's intelligent video layer technology, allowing it to directly push styling videos and live stream clips within the chat interface. While interacting with the AI for fashion advice, users can directly click to jump to the ASOS website to view product details and complete purchases, achieving a closed-loop experience from conversational consultation to video display to seamless shopping.

# Investments & Financing #

1 Creality Officially Lists on Hong Kong Stock Exchange Main Board, Becoming the First Consumer 3D Printing Stock

On May 29, Shenzhen Creality 3D Technology Co., Ltd. (hereinafter referred to as 'Creality') was officially listed on the main board of the Hong Kong Stock Exchange (stock code: 03388.HK), with an issue price of HK$18.80 per share, becoming the first consumer-grade 3D printing stock on the Hong Kong market. It is reported that the net proceeds from the global offering will be used by Creality primarily for technology R&D investment, overseas user operations (Creality Cloud and Nexbie platform), and global brand promotion, among other areas.

2 3D Printing Company HeyGears Completes Over RMB 300 Million Series C Funding; Plans to Launch Desktop Full-Color Resin 3D Printer in Q3

Recently, 3D printing company HeyGears completed its Series C funding round, raising over RMB 300 million. This round was co-led by Legend Capital and Fortune Capital, with participation from Gopher Asset and CAS Investment.

Public information shows that HeyGears was founded in 2015, focusing on high-end resin 3D printing technology, with full-stack in-house R&D capabilities in optics, hardware, software, and materials. The company initially focused on the dental medical market and has recently extended its technology to embodied intelligence, consumer electronics, and other fields. To date, the company's cumulative R&D investment exceeds RMB 1 billion, and it holds 634 patents, including 326 invention patents. Consumables business accounts for about 70% of its revenue.

It is reported that HeyGears plans to launch a desktop full-color resin 3D printer product line in the third quarter of 2026, targeting products in the international market priced from tens of thousands to hundreds of thousands of RMB. The company hopes to leverage its vertical expertise in resin printing technology to address pain points like 'ease of use' and 'high cost' for consumer-grade applications, aiming to capture the global maker and small entrepreneur market.

3 B2B Buy Now, Pay Later Platform Capchase Completes $200 Million Funding Round

US-based New York fintech company Capchase completed a new funding round, comprising $26 million in equity financing and a $174 million credit facility. The round was led by 01 Advisors, with participation from several well-known investment institutions. The company was founded in 2020, initially focusing on revenue-based financing for SaaS businesses. It completed a business transformation at the end of 2022, completely shutting down its original business to focus on building a B2B buy now, pay later supplier financing platform.

4 North American E-commerce Logistics Company Stord Completes $250 Million Funding Round

North American e-commerce logistics company Stord recently announced the completion of a $250 million funding round, with a post-money valuation of $3 billion, doubling from its valuation a year ago during its previous funding. This round was led by Strike Capital, with participation from Kleiner Perkins, Founders Fund, Franklin Templeton, Baillie Gifford, G Squared, and Bond.

# Cross-border Logistics #

1 DHL eCommerce Signs Multi-Year Exclusive Agreement Worth Billions with USPS to Strengthen US Last-Mile Delivery

DHL eCommerce, part of the DHL Group, announced the signing of a new multi-year exclusive cooperation agreement with the United States Postal Service (USPS), with an estimated total contract value exceeding $10 billion. DHL eCommerce will utilize USPS's nationwide 'last-mile' parcel delivery network to handle the growing volume of cross-border import small parcels and domestic US e-commerce shipments for final delivery, aiming to further improve fulfillment speed and cost competitiveness in the North American market.