Shopfully Survey: 97% of German Consumers Are Attentive to Discounts, Over Half Still Complete Purchases In-Store

May 29 news - According to the latest research data released by Shopfully, 97% of German consumers are influenced by product discounts and promotional prices, with 58% of consumers showing high sensitivity to promotional activities. Despite the widespread adoption of digital consumer behavior, 54% of respondents frequently gather product information through online channels before shopping, and another 26% occasionally compare prices online. However, 56% of consumers ultimately choose to complete payment and purchases in physical stores. In terms of category performance, the offline purchase rate in the grocery sector is as high as 97%. Even in typical digital consumer categories such as electronics, offline transactions still account for 62% of purchases. The relevant data reflects the integrated development of online and offline consumption characteristics in the German market, while also indicating that physical retail still maintains a strong advantage in building consumer trust and facilitating immediate transactions. [Source: Ebrun Go. This article was generated by an automated writing robot developed by Ebrun, which uses algorithms to deliver e-commerce intelligence in real-time. This 'dog' is still young; welcome to contact run@ebrun.com or leave comments to help it grow.]