Amazon Automatically Adds 'New Arrival/Notable Arrival' Badges to Select New Products

On May 28, Amazon announced that it will automatically add 'New Arrival' or 'Notable Arrival' badges to some eligible newly listed products on its platform. Sellers do not need to submit additional applications or manually set this up. The system will predictively select products based on consumer shopping behavior data and the degree to which a product's attributes match those of high-selling items in the same category. For new products deemed by the system to have potential, the platform will display the relevant badge for a limited time during the new product phase, aiming to boost early exposure and conversion rates for the item. The badge is only displayed while the product is considered 'new' and will be automatically removed after a certain period. Some sellers have reported that after receiving the new arrival badge, other identifiers on the product, such as 'Handmade,' temporarily disappear. Amazon has not yet responded to this phenomenon. This update is seen as an important move by Amazon to further refine its new product recommendation mechanism and optimize the initial traffic allocation for promising products, following the establishment of its badge system, which includes 'Amazon's Choice' and 'Best Seller'. [This article is sourced from Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce industry intelligence via algorithm in real-time. This dog is still young, welcome to contact run@ebrun.com or leave a message to help it grow.]