Romanian eMAG to Invest 1.2 Billion Lei in Logistics and AI Upgrades, Aims to Surpass 100 Million Transactions by 2025

May 26th, 2024 - Romanian leading e-commerce platform eMAG announced its projections, expecting the group's turnover to reach 11.1 billion Romanian Lei (RON) by 2025, with annual transaction volume surpassing 100 million. The platform is projected to cover approximately 9 million active consumers and 80,000 partners. Specifically, the Romanian site's sales are forecasted at 10.6 billion RON, with order volume reaching 87.2 million items. Site visits exceeded 1 billion for the first time, while the total product assortment grew to 38 million items. The average user purchased 19 items annually, with an increasingly diverse range of product categories. The platform announced that it will invest 1.2 billion RON in the next fiscal year, focusing on upgrading logistics and delivery infrastructure, artificial intelligence, and financial services. eMAG has launched Romania's first AI conversational shopping assistant, iZi. Notably, 60% of its users describe their needs to the assistant rather than directly searching for products, and 5% of users place orders directly through the chat interface. Sellers, utilizing AI tools, have added 31 million new product listings, with a 157% increase in listings created within 24 hours. The Fulfilment by eMAG (FBE) service has reduced average delivery speed to 1.5 days, leading to a 50% sales increase for related products. The Genius loyalty program has reached 1.5 million members, and the installment payment tool MyWallet serves over 3 million consumers. In cross-border operations, 8,084 sellers have enabled multi-country sales. The local manufacturing support program has listed over 2.5 million locally produced goods. In April of this year, the group reduced approximately 300 positions (about 3% of the total) in its offline business and closed some showrooms due to a short-term consumption slowdown. Current operational performance has shown signs of recovery, and there are no further restructuring plans at this time. [Source: Ebrun Go. This article was generated by an automated writing robot developed by Ebrun, designed to deliver e-commerce industry intelligence via algorithm. This 'dog' is still young; welcome to contact run@ebrun.com or leave comments to help it grow.]