Adobe Forecasts $99.7 Billion in US Online Spending for May 2026

On May 26th, Adobe's latest forecast indicates that US online spending during the 2026 Memorial Day holiday (May 23rd-25th) is expected to reach $10.8 billion, a year-over-year increase of 6%. Total online spending for the entire month of May is projected to be $99.7 billion, a 7.1% year-over-year increase. Regarding spending patterns, consumers are primarily purchasing planned items through discounts of 8% to 10%, with promotional focus varying by date: On May 23rd, electronics and sporting goods are discounted by approximately 10%, and televisions by about 8%. On May 24th, furniture and bedding see discounts of around 10%, while appliances and toys are discounted by about 8%. On May 25th, apparel is discounted by roughly 10%, and home & garden items by about 9%. Meanwhile, mobile commerce is expected to account for over 50% of sales for the first time, reaching 52%. In terms of category performance, big-ticket and summer-related items show significant growth. Online sales of air conditioners are up 170%–200% compared to the April average, while grills are up 130%–170%, mattresses up 150%–170%, bicycles up 140%–160%, televisions up 100%–120%, and activewear up 110%–130%. Overall, early promotions have driven some demand for summer goods ahead of schedule, and US household spending intent during the peak season remains stable. [Source: Ebrun Go. This article is generated by Ebrun's automated writing robot. It uses algorithms to deliver the latest e-commerce intelligence. The robot is still young; please contact run@ebrun.com or leave comments to help it improve.]