AliExpress Unveils 2026 Growth Plan: Doubling Down on the U.S., South Korea, and Latin America as Core Markets

Recently, Alibaba's cross-border e-commerce platform AliExpress released a policy interpretation for "2026 Must-Win Cross-Border Markets," sending a clear signal: while solidifying the foundation of compliant operations, the platform is comprehensively doubling down on three core markets—the United States, South Korea, and Latin America—opening new growth channels through massive investments and policy incentives.

According to official data, the AliExpress U.S. site has recently entered a period of explosive growth. During the May promotional period, GMV for the AliExpress U.S. site grew over 50% year-on-year, with a surge of 120% in new merchant registrations.

It is reported that AliExpress's market investment in the U.S. this year is expected to be 2-3 times that of last year. On the traffic front, AliExpress has partnered with top U.S. affiliate networks and payment platforms, with monthly advertising spending approaching the hundred-million-dollar level, covering platforms like Google, YouTube, Meta, TikTok, and Pinterest. It has built a network of over 300 influencers and signed endorsement deals with bloggers boasting tens of millions of followers. On the fulfillment front, its overseas warehouse network has expanded 2.5 times, covering three major hubs in California, Texas, and New Jersey. 80% of orders across the U.S. now achieve 5-7 day delivery, cutting delivery times by 50%. Additionally, the platform has introduced a 10-day delivery promise with full coverage, with the platform covering logistics compensation for any delays.

AliExpress pointed out that as a strategic focus for 2026, its investment in the South Korean market this year will increase to three times last year's level. Currently, AliExpress's "Brand " global expansion program has officially opened its South Korea site, offering participating merchants over 10% incremental search and recommendation traffic. In terms of logistics fulfillment, the platform has achieved 3-day delivery for over 50% of orders and further extended its logistics advantage to large items under 200KG, which is expected to reduce logistics costs by 40% to 60%.

The Latin American market is also a key focus for AliExpress this year. A significant positive factor is that the Latin American market is entering a policy window—the Brazilian government has eliminated federal taxes on goods under $50, and Chile has implemented 0% tariffs on goods under $500. In response, AliExpress has simultaneously enacted new tax and fee policies.

On the fulfillment side, AliExpress has adopted weekly multi-flight charter models to improve cross-border customs clearance efficiency. In terms of merchant incentives, merchants meeting regional SA standards can receive up to an 8.8% commission rebate (capped at $30,000 per month). Furthermore, the platform has launched a local sea-trucking model for countries like Mexico and Chile, with new merchants enjoying multiple benefits, including a 0% commission period and a product listing limit of 3,000.

It is worth noting that over the past year, AliExpress has made significant progress in multiple markets. According to the annual Digital 100 report by market data analysis platform Similarweb, in 2025, AliExpress ranked among the top 10 platforms for growth rate in several developed markets, including the United States, the United Kingdom, Germany, and Australia.