Yandex Opens Alice Voice Shopping Access, Sellers Can Configure and Launch Directly from Backend
May 25 News: Yandex has officially opened access for all e-commerce sellers to sell products through its AI assistant Alice (Алиса), Yandex Search, and other ecosystem services. Merchants can now complete the relevant configuration directly in the Yandex product backend via the Yandex Commerce Protocol, enabling product launches without additional development work. Following the conclusion of the previous closed beta phase, over 2,270 companies have submitted access applications. More than 200 large retailers and brands, including Stockmann, Gorzdrav, 36.6, Beeline, and The Act, have begun system integration. Furthermore, the platform supports API integration and provides purchasing process testing and technical support services. Data shows that websites integrated with the Yandex Pay universal checkout page achieve an average conversion rate 1.5 times higher than the market average. This comprehensive opening of access is seen as a significant step in the commercialization process of Yandex's large language models and also indicates that related AI shopping capabilities are being further extended to small and medium-sized merchants. [This article is sourced from Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce industry intelligence via algorithms in real-time. This dog is still very young, welcome to contact run@ebrun.com or leave a comment to help it grow.]
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