Wildberries Launches 'China Wholesale Procurement' Service: Russian Businesses Can Directly Bulk Order from Chinese Suppliers

Ebrun Exclusive, May 20th: Russian e-commerce platform Wildberries recently announced the launch of a new B2B service called 'China Wholesale Procurement.' Russian businesses can now directly place bulk orders with Chinese suppliers.

It is reported that the platform will handle customs clearance and logistics, provide Russian buyers with a full set of financial documents, and support the deduction of up to 22% VAT, which significantly increases the interest of Russian enterprises in sourcing from China.

Wholesale orders will be delivered to customers using the DBS model (Delivery by Seller).

Wildberries imposes no restrictions on the quantity, weight, or dimensions of goods, making this channel attractive to small and medium-sized Chinese suppliers looking to enter the Russian market.

Currently, a group of Chinese suppliers has been onboarded as a pilot test group, and the company plans to expand this project to a broader range of Chinese suppliers in the future.

Presently, this wholesale procurement service is only open to businesses and individual entrepreneurs in Moscow and the Moscow region, but Wildberries plans to gradually roll out the service to other parts of Russia. Buyers can make wholesale purchases from Chinese suppliers through the company's official website, with a mobile application also under simultaneous development.

It is reported that in recent years, Wildberries has been continuously strengthening its B2B business layout. Its corporate procurement system has gradually taken shape since 2025 and continues to expand.

In May 2025, Wildberries launched a DBS fulfillment model for business sellers, allowing B2B sellers to sell goods to Russian companies and individual entrepreneurs in a 'showcase mode.' Under this model, goods are shipped directly from the seller to the customer without needing to enter the platform's warehouse in advance, providing a more flexible fulfillment method for corporate procurement.

In June of the same year, Wildberries further expanded the scope of its B2B platform by officially launching the 'Wildberries for Business' corporate procurement platform, opening it to all Russian companies and individual entrepreneurs.

By July 2025, Wildberries began testing a true enterprise wholesale business. The platform launched a dedicated section with a 'Wholesale Goods' tag for the first time, supporting bulk purchases by legal entities and individual entrepreneurs.

As the business expanded, Wildberries continued to refine its B2B ecosystem in the second half of 2025. Public information shows that its corporate procurement platform already covers nearly 80 product categories, including office supplies, hotel supplies, auto parts, electronic devices, and repair tools, gradually forming an independent corporate procurement portal.

Entering 2026, Wildberries began further strengthening its B2B infrastructure. In April 2026, RWB (Wildberries & Russ Joint Company) announced an upgrade to the 'Wildberries for Business' platform, not only adding B2B delivery capabilities to remote regions of Russia but also integrating the corporate procurement function, previously limited to the web version, into the mobile app.

According to the company's disclosure, in 2025, its number of corporate clients grew 7.6 times year-on-year, product SKUs increased 20-fold, and active B2B sellers grew 14-fold.

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