Second Only to Amazon: Temu Rises to Become the World's Second Most-Visited E-commerce Site

Ebrun Original - May 19th: Recently, the international data agency We Are Social released a report on global e-commerce website traffic for the period from December 2025 to February 2026. According to its data, Temu has now become the world's second most-visited e-commerce website, trailing only Amazon's main site.

It is reported that Amazon.com, Temu.com, and Aliexpress.com currently occupy the top three positions for global e-commerce website traffic. E-commerce platforms originating from China or with Chinese capital backing hold four spots on the list—still fewer than the six website domains contributed by Amazon's various regional sites.

In response to this, foreign media analysis suggests that 'through aggressive pricing strategies and logistics methods, it is entirely possible to shake the competitive barriers built up by traditional e-commerce platforms over many years.'

Below is the ranking of traffic performance for global shopping-related domains, with the statistical period being December 2025 to February 2026.

Global Shopping-Related Domain Traffic Ranking (Dec 2025 – Feb 2026)
Rank	Domain	Monthly Unique Visitors	Monthly Visits
1	amazon.com	514 million	2.70 billion
2	temu.com	366 million	1.34 billion
3	aliexpress.com	208 million	591 million
4	amazon.in	189 million	499 million
5	etsy.com	182 million	456 million
6	walmart.com	182 million	520 million
7	ebay.com	165 million	642 million
8	shop.app	143 million	247 million
9	ozon.ru	118 million	536 million
10	target.com	103 million	230 million
11	amazon.com.br	93.7 million	220 million
12	amazon.co.uk	79.5 million	378 million
13	rakuten.com	77.7 million	201 million
14	flipkart.com	76.3 million	200 million
15	amazon.co.jp	75.6 million	506 million
16	amazon.de	75.5 million	422 million
17	coupang.com	72.0 million	272 million
18	alibaba.com	71.9 million	151 million
19	mercadolivre.com.br	63.1 million	276 million
20	shopee.com.br	63.0 million	182 million

Despite Temu's impressive growth trajectory, the absolute gap between it and Amazon remains vast—especially considering that Amazon's traffic is distributed across its various regional sites.

Even so, Amazon maintains an undisputed dominant position through its main domain (.com), with monthly visits more than double those of Temu. Furthermore, its presence in major markets like India (.in), Brazil (.br), Japan (.jp), and Germany (.de) further solidifies its global ecosystem.

Additionally, the list reveals some noteworthy new developments. For instance, Ozon.ru, flipkart.com, mercadolivre.com.br, and shopee.com.br represent the rising e-commerce forces in Russia, India, and Brazil, respectively. Alibaba.com is perhaps the only platform on this list primarily focused on B2B business.

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