Ozon Survey: One-Third of Russians Shop Online Multiple Times Weekly, Women More Active

On May 18, according to survey data from Ozon analysts, approximately one-third of Russians currently make online purchases multiple times a week. Among them, about 10% place orders almost daily, while another 40% of consumers shop 3 to 4 times per month. The survey reveals that women are significantly more active than men in online shopping, with 38% of women ordering multiple times a week compared to 29% of men. Smartphones have become the primary shopping portal, with an average of 76% of orders completed through mobile applications. As online shopping activity increases, Russian users are also becoming more vigilant about cybersecurity. Nearly half of the respondents stated they would not click on links from emails, even if the sender appears to be a well-known company, and 34% would directly delete such emails. However, vulnerabilities remain in password security practices. Nearly one-third of respondents believe each service should use a unique and complex password, but 28% prefer to use only two or three passwords across different platforms. [This article is sourced from Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce industry intelligence via algorithms in real-time. This bot is still young; please contact run@ebrun.com or leave comments to help it grow.]