Check Index: Russia's Q1 Musical Instrument Sales Drop 6% Year-on-Year

May 18th, according to analysis data from Russia's "Check Index," sales of musical instruments in Russia for the first quarter of 2026 decreased by 6% year-on-year, with a decline of 21% compared to the same period in 2024. The average transaction value was 18,332 rubles, down 4% year-on-year but up 13% from 2024 levels. Due to the characteristics of musical instruments, over 80% of purchases still occur in physical stores, as consumers prefer to personally assess sound quality and craftsmanship. The average transaction value in offline channels has grown relatively quickly, primarily because customers tend to choose higher-quality models; meanwhile, online channels attract buyers more focused on discounts. The average online transaction value was 25,232 rubles, an 8% decrease year-on-year. The main reasons for the sales decline include reduced corporate and entertainment activities, as well as price increases driven by higher value-added taxes, rising logistics costs, and performance service expenses. Popular categories remain concentrated in string, percussion, and keyboard instruments. The current market shows a trend of omnichannel purchasing shifting towards online channels, with increased exposure for suppliers and e-commerce platform sellers. Meanwhile, prices for instruments and related services are gradually adjusting downward following the increases seen in 2024-2025. [Source: Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce industry intelligence via algorithms in real-time. This young pup is still learning; please contact run@ebrun.com or leave comments to help it grow.]