Thailand Intellectual Property Department Upgrades E-commerce Anti-Counterfeiting Measures, Seizes Over 1.3 Million Fake Items in First Six Months

On May 15, Thailand's Department of Intellectual Property (DIP) announced on May 12 that it will comprehensively upgrade consumer protection measures for online shoppers. The DIP will collaborate with multiple agencies, including the Economic Crime Investigation Division, the Customs Department, and the Special Case Division, to strengthen monitoring and strictly crack down on counterfeit and infringing goods on e-commerce platforms. Officials pointed out that counterfeiters' methods are constantly evolving, with many fake products featuring highly realistic packaging, posing a serious threat to public health, safety, and property security. Data shows that in the first six months of the fiscal year 2026 (October 2025 to March 2026), Thailand investigated 332 intellectual property infringement cases both online and offline, seizing over 1.3 million counterfeit items, with estimated economic losses reaching 2.3 billion Thai Baht. The sales channels for counterfeit goods are rapidly shifting from physical stores to online platforms. Criminals exploit the convenience of online shopping, selling large quantities of daily necessities, cosmetics and skincare products, mobile phone accessories, and small household appliances. They forge Thai language labels and certification marks such as FDA and TISI, using extremely low prices to deceive consumers. Due to the use of substandard materials or non-compliant ingredients, these goods can easily cause skin allergies and even pose fatal risks such as electric leakage, short circuits, and fires. Thai authorities urge the public to report any leads on the sale of counterfeit goods through the "Report Intellectual Property Infringement" section on the official DIP website or via the hotline 1368. [Source: Ebrun Go. An AI-powered writing robot developed by Ebrun, delivering e-commerce industry insights through algorithms. This bot is still young; feel free to contact run@ebrun.com or leave comments to help it grow.]