TikTok GO Launches Local Services in the US, with Booking.com and Expedia Among First Partners

[Ebrun Original] Recently, TikTok announced the official launch of its local services brand, TikTok GO, in the US market. Users can now search for and book hotels, attractions, travel experiences, and dining directly within the TikTok app.

It is reported that TikTok GO is integrated into the TikTok app. Users can connect with businesses behind various locations and experiences by discovering content on TikTok. When they find an appealing option, they can view details and complete a booking with just a few simple steps. Currently, TikTok GO has integrated partners providing hotel and accommodation bookings and comprehensive travel services, including Booking.com, Expedia, Viator, GetYourGuide, Tiqets, and Trip.com, with plans to continuously expand this roster.

"Every day, millions of people discover where to eat, where to stay, and what to do next on TikTok. TikTok GO connects that moment of inspiration directly to the businesses behind it—this benefits creators, benefits local businesses, and benefits the community," said Adam Presser, CEO of the TikTok USDS joint venture.

For local businesses, TikTok GO offers a new path to reach target users—it can help them reach new audiences on TikTok, drive order growth, and build stronger connections with the communities they serve. For creators, TikTok GO transforms local content creation into real monetization opportunities. By recommending hotels, attractions, and local services in their videos, creators can earn commissions and other forms of income.

Additionally, foreign media reports suggest that besides the US market, TikTok GO may also launch in Japan. Previously, TikTok GO was first launched in Indonesia on April 29th.