Wildberries Launches AI Assistant for Sellers to Streamline Analytics

Ebrun Exclusive, May 12th: Russian e-commerce marketplace Wildberries has announced the official launch of an AI-powered analytics assistant named 'Pomoshchnik' (Assistant) for all Russian sellers, furthering the application of AI technology in seller operations and business analysis.

According to reports, the newly launched 'Pomoshchnik' has been integrated into the platform's mobile app and web-based back-end system. Following preliminary testing, the feature is now fully available to platform sellers as a business data analysis tool.

Official information indicates that 'Pomoshchnik' is developed as an AI conversational interface, capable of providing sellers with instant data feedback and analysis results in a manner akin to 'human conversation'. Sellers can access this feature within the 'Seller Analytics' section, using the WB Partners mobile app or web back-end to quickly obtain relevant operational data and analysis reports by asking questions in natural language.

Wildberries stated that the launch of this AI assistant aims to simplify what was previously a relatively complex business analysis process. In the past, sellers often needed to frequently switch between different data reports and analysis pages to sort through and understand their business metrics. With the AI assistant, sellers can simply ask questions directly to receive clear responses containing specific data, trend changes, and interpretations of key metrics.

Currently, 'Pomoshchnik' can automatically generate answers based on the platform's core analysis reports, covering multiple analytical modules such as 'sales funnel', 'category and track analysis', 'inventory history', and 'search keywords', integrating scattered data into a unified, intuitive, and easy-to-understand overall analysis result.

Wildberries believes this new interaction model is changing how sellers use business data. Compared to the traditional operational model reliant on manual data compilation and cross-referencing reports, the AI assistant can automatically generate personalized 'micro-analysis reports' directly around the specific questions sellers ask, thereby helping sellers understand their operational status faster and improve decision-making efficiency.

Anastasia Sycheva, Product Director of the RWB Seller Portal, stated that the company is continuously advancing the application of neural network technology within its platform's product ecosystem, hoping to further enhance the seller interaction experience. She noted that the AI assistant is not just a tool for obtaining data but a comprehensive digital assistant that helps sellers analyze business metrics more quickly and make operational decisions based on data.

Indeed, in recent years, Wildberries has consistently increased its investment in AI technology, with related applications covering multiple scenarios including product recommendations, AI-generated product descriptions, visual search, virtual models, intelligent customer service, and warehouse and logistics automation. Previously, the platform also tested an AI shopping assistant for consumers, providing product recommendations and shopping advice through a conversational interface. Industry observers believe that launching this AI analytics assistant for sellers signifies that Wildberries is further extending its artificial intelligence capabilities from front-end consumer scenarios to back-end operational management, driving the platform's operational system towards greater intelligence and data-driven upgrades.

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