Shopee Singapore Updates Infant Formula Listing Policy Effective May 8

On May 9, Shopee announced that, in accordance with the latest requirements of the Singapore Infant Food Ethics Committee's (SIFECS) Code of Ethics, it will update the listing policy for infant formula on its Singapore platform starting May 8, 2026, to strictly regulate product promotion and marketing activities. The new rules explicitly state that sellers are prohibited from advertising or promoting Stage 1 and Stage 2 infant formula through monetary or other forms of incentives. It is also forbidden to induce consumers to upgrade to Stage 3 or Stage 4 formula, and formula milk must not be marketed as equivalent or superior to breast milk. From May 8 onwards, all non-compliant products will be immediately de-listed or removed. If a product is de-listed, sellers must complete the necessary corrections within the stipulated timeframe; otherwise, the product will be removed, and up to 2 penalty points will be deducted from the seller's account based on the seller point system. [Source: Ebrun Go. This article is generated by Ebrun's automated writing robot. It uses algorithms to deliver e-commerce industry intelligence in real-time. This 'dog' is still young, feel free to contact run@ebrun.com or leave comments to help it grow.]