Segway-Ninebot Launches Pop Mart Co-branded Models, Shifting the Competitive Landscape of Electric Scooters

[Ebrun Original] On April 29th in Beijing, Segway-Ninebot held its 2026 new product launch event, unveiling multiple new models in its Q Series smart electric two-wheelers. These products are designed for various scenarios including personalized commuting and family travel.

Beyond fundamental performance parameters like range, power, and safety, the newly launched Q Series appears to deliberately emphasize a novel experience and value proposition. For instance, the introduction of a semi-transparent sealed display window treats the vehicle as a mobile exhibition space. The smart dashboard integrates navigation, communication, and entertainment functions, incorporating designs such as dynamic wallpapers and 'mood blind boxes'. The collaboration with Pop Mart sends an even clearer signal.

Placed within a broader industry context, it becomes evident that technology and aesthetics are not only reshaping how people travel ("transforming journeys into trips") but are also becoming new coordinates for consumer brands. The electric two-wheeler sector is shifting from a focus on specifications to being driven by experience and emotional value. Differentiation centered on design, interaction, and emotional value is beginning to emerge as a new competitive focal point in the industry.

For example, the Qz3 and Q3 models, targeting young users, offer ranges of 64km and 35km respectively, and come standard with front and rear disc brakes, a TCS traction control system, and multiple assistive functions. In terms of interaction, they support features like navigation, call notifications, music playback, traffic light reminders, and UV sun protection alerts. Through elements like dynamic wallpapers, holiday Easter eggs, mood blind boxes, and a theme marketplace—some features to be added via OTA updates later—they enhance user engagement.

That same evening, the company also launched the Segway-Ninebot Theme Developer Platform, aiming to build an open creative ecosystem connecting designers with vehicle owners. Designers can create exclusive dashboard themes, sound effects, and app themes. The platform will provide full-chain support including creative guidance, traffic exposure, and revenue sharing, helping high-quality designs stand out while offering millions of owners a richer and more personalized selection of themes.

Beyond the standard models, the Q Series also introduced two co-branded products: the Qz1 Pop Mart Little Sweet Bean Co-branded Edition and the Q3 Pop Mart Little Sweet Bean Co-branded Edition. Pop Mart launched the Little Sweet Bean blind box series in 2020, and its popularity has remained high since. Its cute, comforting image and optimistic, innocent personality are deeply favored by female users aged 18-34, sparking emotional resonance within the fan community.

The co-branded editions not only feature exclusive exterior paint schemes but also come with co-branded personalized sound effects (for power on/off, charging, and hello greetings) and themed dashboard interfaces. They are equipped with custom NFC key cards and matching bag accessories. Currently, the Q3, Qz3, QL Family Edition, and the co-branded models are available on major e-commerce platforms, with reservations and sales officially open.

Analysts believe this signifies that, beyond foundational product performance, smart electric scooters are beginning to explore pathways to integrate technological attributes with emotional value. Whether it's the DIY display space or the IP co-branded models, they indicate that Segway-Ninebot has taken significant steps in responding to the deeper needs of Gen Z users.