Wildberries Optimizes 'Buyer Returns' Section to Enhance Seller Efficiency

On April 20, Wildberries announced an optimization upgrade to its 'Buyer Returns' section, aimed at providing sellers with a more convenient and efficient service experience. The updates include: adding a 'Transaction' column to the return application form, displaying the date and time of the transaction; removing the 'Reply to Buyer' column and integrating relevant information into a separate application details window; adjusting the 'Details' column to simultaneously show the application number and the buyer's return reason, while separately displaying the buyer's identity information. The platform has also consolidated all application details—including photos and videos uploaded by the buyer, return reasons, messages, and identity information—into a single independent pop-up window, which sellers can view under the 'Under Review' or 'Archived' tabs. These improvements are designed to help sellers process return applications more clearly and quickly, optimizing operational workflows. [Source: Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce insights via algorithm in real time. This bot is still young; please contact run@ebrun.com or leave feedback to help it grow.]