Shopee Malaysia Cross-Border Sellers to See Improved Penalty Point Appeal Mechanism Starting April 20

On April 20, it was announced that in order to optimize the penalty point appeal mechanism and enhance the seller experience, Shopee Malaysia's cross-border store will adjust the penalty point appeal process starting from April 20, 2026, Beijing time. The new regulations will provide sellers with a 7-day grace period for appeals, calculated from the date the penalty points are issued, during which related penalties will be temporarily suspended. If a seller successfully appeals within the grace period, the penalty points and corresponding penalties will be removed. If the appeal is unsuccessful, the related penalties will officially take effect on the Monday following the penalty date. However, sellers will still have a total appeal period of 14 days. For example, if penalty points are received on April 20, an appeal can be submitted between April 20 and 21. If the appeal is successful, the penalty points will be removed. If unsuccessful, penalties will take effect on April 27, and sellers can still appeal until May 3. [Source: Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce insights via algorithm in real time. This bot is still young; contact run@ebrun.com or leave feedback to help it grow.]