Wildberries Launches 'Bulk Campaign Creation' Tool to Help Sellers Promote Products Efficiently

On April 17th, Wildberries introduced a new 'Bulk Campaign Creation' tool in its advertising account, designed to significantly improve efficiency and reduce operational costs for sellers launching promotional campaigns for large quantities of products. The tool allows sellers to select the 'Multiple Campaigns' mode during the campaign creation process, enabling them to add products in bulk at once and uniformly set payment models, display regions, recommended bids, and campaign budgets. Notably, each product will automatically generate an independent advertising campaign, avoiding traffic overlap between campaigns. Additionally, sellers can uniformly adjust bids and budgets in bulk operations or enable automatic top-up functions, while also making personalized adjustments for individual products, such as customizing campaign names visible only to themselves. If sellers need to set different payment models or promotional strategy combinations for the same batch of products, the system supports adding products while retaining existing settings and will automatically group them by campaign type. All successfully created campaigns will be displayed in the homepage list, allowing sellers to manage them as they would with regular advertising campaigns. [Source: Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce insights via algorithm in real-time. This AI is still young; feel free to contact run@ebrun.com or leave comments to help it improve.]