Validating Product Definition: A Deep Dive into Multi-Million Dollar Crowdfunding Cases | Mati Club × Langhan Tech Study Tour

[Ebrun Original]

Time: May 13, 2026

Location: Shenzhen, China (Specific venue to be notified upon approval)

Approval Criteria: Mati Club members / Core decision-makers of overseas brands and sellers

Lead Mentor

Wang Runlong (Baron)

Founder of Langhan Tech

Honored as a Forbes & Hu 30 Under 30, Youth Member of the G20 China Council, Baron graduated from the University of California, San Diego (UCSD) and founded Langhan Tech in 2017.

Langhan Tech operates three main business segments:

1. Leading Global One-Stop Overseas Crowdfunding Service Provider

A top-tier service partner for Kickstarter and Indiegogo, operating with collaborative North American and Chinese teams. Has assisted over 1,000 companies in going global, maintaining long-term collaborations with renowned brands like Anker, Xiaomi, Ninebot, and TCL. Total cumulative funds raised exceed $220 million, with over 70 projects surpassing the $1 million mark.

In 2025 alone, managed over 70 overseas crowdfunding projects, creating 10+ million-dollar projects across high-potential sectors like 3D printing, smart wearables, smart home, and outdoor tools, with an average GMV per project exceeding $800,000.

2. Offline Space INNO 100 (Innovation Experience Retail)

INNO 100, jointly created with Kickstarter, the world's largest creative crowdfunding platform

China's first officially authorized offline space and the world's first universal customization workstation

It gathers cutting-edge global innovation brands and creative products, forming a new offline scene integrating creative retail, customization experiences, and co-creation activities.

Los Angeles Store: Located in the heart of Beverly Hills, it is the exclusive Kickstarter authorized offline space. Brands pay an entry fee and commission. Has hosted brand events, new product launches, and celebrity visits for brands like Anker and Segway-Ninebot.

Shenzhen Store: Situated in the core area of Shenzhen Bay Super Headquarters Base, covering 1,800 square meters, it is a landmark for technology and innovation in Nanshan District, Shenzhen. The store follows an 'Always Something New' concept, hosting weekly 'Premiere' events (first domestic showcases of successful Kickstarter projects) and rotating 20% of brands monthly to maintain technological forefront.

Expansion Plan: Overseas expansion in 2026 will add stores in New York and the Bay Area. Domestically, new stores are planned for Chengdu, Shanghai, Beijing, Hangzhou, etc.

3. Venture Investment and Brand Consulting

Leveraging industry data and product insights accumulated from crowdfunding, Langhan Tech makes early-stage investments in promising tech hardware projects. Often acting in a dual service and investment role, it gains founder trust and favorable terms. Provides strategic advice to brands from stages 1 to 10, helping optimize operations and avoid pitfalls.

Agenda

09:00-09:30 Registration and Assembly

09:30-10:00 [Immersive Visit]

Tour of INNO 100 Global Innovation Flagship Store – Experience outstanding crowdfunding products offline

10:00- 11:30 [Cognitive Reshaping]

Crowdfunding Positioning: The Founder's Lowest-Cost Decision Validation

Mentor: Wang Runlong, Founder of Langhan Tech

11:30-12:00 Q&A Session

12:00-13:30 Lunch/Break

13:30-15:00 [Case Decoding]

What decisions did successful cases validate through crowdfunding?

Mentor: Wang Runlong, Founder of Langhan Tech

Case 1: Timemore Coffee – Product Decision Validation

$5 million, the highest-funded hardware project on Kickstarter in China for 2023

Case 2: Snapmaker – Market/Strategic Decision Validation

$20.61 million, ranking #1 in the 3D printer category for 2025

15:00-16:00 [Strategic Dialogue]

How to Use a 'Validation' Mindset to Combat Market Saturation?

Dialogue Guests: Liu Chen, Co-founder of Ebrun × Wang Runlong, Founder of Langhan Tech

16:00-17:00 [Hands-on Workshop]

How to Turn Guesswork into Verifiable Key Decisions?

*Final agenda subject to on-site arrangement

For registration details, please contact Mati Club staff