Shopee Malaysia Launches Co-Payment Coupon Program

On April 13, it was announced that to continuously enhance service quality, Shopee Malaysia will launch a co-payment coupon program starting April 14, 2026. Eligible sellers who agree to participate in the program will receive store-wide coupons aimed at increasing product appeal, thereby boosting Gross Merchandise Volume (GMV) and order performance. Please note: The program is divided into a free trial phase and a paid phase. During the free trial phase, all co-payment coupon costs will be fully covered by Shopee. Sellers who have opted in via the form before the program begins cannot withdraw during the free trial period. To exit the subsequent paid phase, sellers must submit an exit application form within the specified timeframe; sellers who do not apply to exit within the deadline will automatically enter the paid phase. [Source: Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce insights via algorithm in real time. This AI is still young—feel free to contact run@ebrun.com or leave comments to help it improve.]