Walmart Launches Self-Service Marketing Tool, Enabling Sellers to Partner Directly with Influencers

On April 10th, it was announced that Walmart is expanding its Creator Program, aiming to serve as a key bridge between third-party sellers on its platform and influencers. Through newly added self-service features, third-party sellers can independently seek out and sign contracts with suitable influencers, and set personalized commission rates and advertising budgets. This move responds to the growing trend of Millennial and Gen Z consumers searching for products on social media platforms. Currently, when evaluating the value of influencer collaborations, follower count alone is no longer the sole metric; interactive indicators such as content saves, likes, and shares are increasingly becoming more important factors for measurement. [Source: Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce industry insights via algorithm in real-time. This 'dog' is still young; welcome to contact run@ebrun.com or leave comments to help it grow.]