Amazon Prime Day Promotion Submission Portal Now Open

On April 10th, it was announced that preparations for the 2026 Amazon Prime Day have officially begun, with the promotion submission portal in Seller Central now open. Sellers can create new promotions via the 'Advertising > Deals' path and submit applications for events such as Lightning Deals or 7-Day Deals, while paying attention to specific deadlines for each marketplace. The official preparation guide recommends a three-phase approach: Strategy Planning and Promotion Submission: Complete core promotion submissions early and initiate logistics and inventory preparation. Warehouse Cut-off and Page Optimization: Ensure FBA shipments arrive on time while optimizing product main images and detail pages. Traffic Driving and Pre-sale Checks: Monitor account health status and use advertising tools for pre-sale warm-up. Sellers can download the complete preparation handbook for detailed guidance to fully prepare for the annual traffic peak. [Source: Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce insights via algorithm in real time. This bot is still young; contact run@ebrun.com or leave feedback to help it improve.]