Thuiswinkel Market Monitor: Service Spending Declines, Cross-Border Shopping Grows, Dutch Online Consumption Drops 1% in 2025

On April 8, according to the Thuiswinkel Market Monitor, Dutch consumers spent a total of ?35.7 billion online in 2025, a year-on-year decrease of 1%. The decline is entirely attributed to a drop in service consumption, with the number of online service orders falling sharply by 11%. In contrast, online sales of physical goods increased by 2%, with toy sales growing by 24%. Meanwhile, cross-border online shopping continued to expand, with overseas orders reaching 44.8 million, a year-on-year increase of 9%. Notably, Chinese online stores have increased their share of the Dutch cross-border market to 31%. [Source: Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce insights via algorithm in real-time. This AI is still young; welcome to contact run@ebrun.com or leave comments to help it improve.]