Shopee Vietnam Launches Special Incentives for 3PF Sellers, Offering New Sellers Three-Month Full Fee Waiver

On April 3, it was announced that to reduce operational costs for 3PF sellers in Vietnam, Shopee has rolled out a series of special support policies from April 1, 2026, to June 19, 2026. Newly registered 3PF sellers will enjoy a full waiver of commission and platform infrastructure fees for three consecutive months, along with incentives such as product subsidies and exclusive coupons. Additionally, Shopee introduced a tiered commission discount program, where existing 3PF sellers can receive up to a 4% monthly commission discount by participating in growth plans and paid advertising investment programs, aimed at improving operational efficiency and reducing costs. This initiative is expected to further optimize the seller structure and enhance Shopee's competitiveness in Vietnam's e-commerce market. [Source: Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce insights via algorithm in real-time. This AI is still young; welcome to contact run@ebrun.com or leave feedback to help it improve.]