Data Insight: Russian E-commerce Market Growth Slows in 2025, Average Order Value Continues to Decline

April 1 - According to data from Data Insight, although the Russian e-commerce market continued to grow in 2025, the growth rate has significantly slowed. The total number of orders for the year reached 8.3 billion, a year-on-year increase of 24%, marking the lowest growth rate in nearly eight years. The market size increased to 134 trillion rubles, up 19% year-on-year. The slowdown in growth is primarily attributed to market saturation, rising product prices, and changes in consumer purchasing behavior. The market is exhibiting new characteristics: the average order value has continuously declined, with the projected average for 2025 being approximately 1,600 rubles, down 5% year-on-year, indicating that consumers are increasingly favoring a 'high-frequency, low-volume' purchasing pattern. Online penetration is steadily increasing, accounting for over 52% of non-food retail for the first time. Market concentration is continually rising, with leading platforms capturing 81% of total orders. However, the growth rates of the top three platforms (Wildberries, Ozon, Yandex Market) are also slowing, with their combined sales growth at 32.2%, significantly lower than the 56.2% recorded in 2024. Furthermore, new policies such as increased value-added tax on cross-border goods and tighter customs regulations, along with a decrease in the number of newly registered e-commerce enterprises, suggest that the market is entering a mature stage characterized by structural optimization, intensified competition, and enhanced regulation. [Source: Ebrun Go. This article was generated by an automated writing robot developed by Ebrun, delivering e-commerce insights via algorithm in real-time. This AI is still young; welcome to contact run@ebrun.com or leave comments to help it improve.]