Thuiswinkel Market Monitor: Dutch Goods Consumption and Cross-Border Shopping Maintain Growth, Online Spending Reaches ?35.7 Billion in 2025

April 1 – According to data from the Thuiswinkel Market Monitor, total online spending by Dutch consumers reached ?35.7 billion in 2025, a year-on-year decrease of 1%, marking the first annual contraction since 2021. The market shows clear structural divergence: spending on services fell by 5%, with demand for event tickets and travel declining; conversely, spending on goods increased by 2%, with notable performance in categories such as home and living products, consumer electronics, food and daily necessities, and toys. Cross-border e-commerce maintained strong momentum, with the number of cross-border orders growing 9% year-on-year to 44.8 million. Total cross-border spending amounted to ?4.5 billion, with 31% of cross-border orders originating from Chinese platforms, a share that continues to rise. The proportion of mobile shopping increased to 41%. Overall, the Dutch e-commerce market is transitioning from a phase of rapid growth to one of structural adjustment, with goods consumption and cross-border shopping emerging as the primary growth drivers. [Source: Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce insights via algorithm in real-time. This young bot welcomes feedback and collaboration at run@ebrun.com or through comments to help it improve.]