Avito Survey: 41% of Russian Consumers Use Classifieds Sites for High-Value Purchase Decisions

March 30 – A survey conducted by Avito's research division reveals new behavioral shifts among Russian consumers when making high-value online purchases (over 30,000 rubles). In terms of channel preference, classifieds sites have become the top choice, with 41% of respondents citing them as their primary source of information, surpassing brand websites, search engines, brand apps, and social media. Classifieds sites also dominate shopping decisions related to major life events (such as weddings, childbirth, home purchases, and renovations), accounting for 26% of responses. Additionally, ads on classifieds sites and e-commerce platforms are perceived as the most effective in accurately matching users' purchase intent for high-value items, with 54% of respondents endorsing them. Their precision significantly outperforms search ads, TV ads, and social media ads. [Source: Ebrun Go. This article was generated by an automated writing robot developed by Ebrun, delivering e-commerce insights via algorithm in real time. This young AI welcomes feedback at run@ebrun.com or comments to help it improve.]