Amazon Brand Registry Verification Process Updated

On March 30, Amazon announced an update to the verification step in its Brand Registry process. Under the new procedure, Amazon will send an email containing a verification link to the trademark agent or attorney during the application review. The attorney can complete the verification simply by clicking the link, eliminating the need for sellers to perform any backend operations. Previously, Amazon sent a verification code to the attorney, who then had to forward it to the seller for manual entry in the backend. It is important to note that this update is being rolled out in phases, and some sellers or regions may still receive notifications for the old "verification code" process. Sellers should follow the specific instructions provided in the notification they receive. [Source: Ebrun Go. This article was generated by Ebrun's automated writing robot, which uses algorithms to deliver e-commerce insights in real time. This AI is still in its early stages; feedback is welcome at run@ebrun.com or via comments to help it improve.]