VK Reports 2025 Financial Results: Revenue Rises 8% to 160 Billion Rubles, Video Ad Revenue Surges 68%

On March 20, Russian internet giant VK released its audited financial report for 2025. The report shows that VK achieved revenue of 160 billion rubles in 2025, an 8% year-on-year increase. The company's profitability improved significantly, with EBITDA turning positive at 22.6 billion rubles compared to a negative figure in 2024. The EBITDA margin reached 14%, a 17 percentage point improvement from the previous year, and all business segments achieved positive EBITDA. In terms of specific operations, video advertising revenue stood out, surging 68% year-on-year to 6.5 billion rubles. Online advertising revenue from small and medium-sized enterprises grew by 12%, reaching 37.7 billion rubles. The company's technology subsidiary, VK Tech, also achieved a 38% revenue increase, totaling 18.8 billion rubles. Financially, VK's net debt decreased by over 50% to 82 billion rubles, and net cash flow from operating activities turned positive, reaching 3 billion rubles. The company reaffirmed its goal to reduce the net debt to EBITDA ratio to 2-3 times in the near to medium term. [Source: Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce insights via algorithm in real-time. This AI is still young; welcome feedback at run@ebrun.com or via comments to help it improve.]