Mercado Livre Releases 2025 Trend Report: Health, Retro, and Social Media Phenomena Drive Brazilian Consumption

On March 17, Latin American e-commerce giant Mercado Livre announced the top search trends for 2025 on its Brazilian platform. Data shows that cultural phenomena, healthy lifestyles, and social media trends have significantly influenced consumer shopping interests. In terms of specific products, the top five most-searched items for 2025 are: Dry Fit 2025 T-shirt (6.4 million searches), iPhone 15 (6 million searches), Creatine Monohydrate (5 million searches), Samsung Galaxy A06 phone (4.9 million searches), and Boombox speakers (4.2 million searches). Among search keywords, "cell phone," "women's shoes," "fan," "iPhone," and "refrigerator" ranked in the top five. The social media-driven "Strawberry of Love" phenomenon led to over 30.8 million searches for the term "strawberry," while the retro trend boosted searches for Bohemian-style and Y2K aesthetic products significantly. Additionally, healthy lifestyles (such as running) and pop culture elements (like Stitch and Oscar-related films) have become strong consumption drivers. The report indicates that e-commerce platforms have become an important barometer for understanding Brazilian consumer behavior and cultural trends. [Source: Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce insights via algorithm in real-time. This AI is still young; contact run@ebrun.com or leave feedback to help it improve.]