Amazon's New EPR Regulations in Europe to Take Effect on April 1

On March 17, it was reported that starting April 1, Amazon will strictly enforce Extended Producer Responsibility (EPR) regulations for packaging, batteries, and electrical and electronic equipment in several European countries, including Poland, Germany, and France. Compliance costs are expected to rise significantly. The total registration fees for packaging laws across these countries alone are estimated to approach 50,000 yuan. The new rules require all businesses selling products in the European market to complete official platform registration, obtain a unique EPR number, pay ecological taxes as required, and regularly submit reports on packaging usage. This not only increases direct costs but also complicates operational processes. For example, the registration process in Spain and Ireland may take several months, significantly delaying new product listings. Amazon has already sent compliance notification emails to sellers. Polish regulators have explicitly stated that packaging registration for products containing batteries must be completed simultaneously; otherwise, applications for registration in the BDO (Waste Database) will be rejected. Policy details vary by country: Germany and France are basic mandatory requirements, while Spain, Ireland, and others impose higher fees and longer processing times, posing new compliance challenges and cost pressures for sellers operating across multiple European sites. [Source: Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce insights via algorithm in real time. This bot is still young; contact run@ebrun.com or leave feedback to help it improve.]