Mercado Libre Launches Support Program for Brazilian Local Stores, Offering Dedicated Chinese Manager Assistance

[Ebrun Original] March 15th news: Recently, Latin American e-commerce platform Mercado Libre announced the launch of a support program for Brazilian local stores, providing dedicated Chinese account manager services for Chinese sellers operating Brazilian local stores. This initiative aims to enhance sellers' operational efficiency in the local market and further drive their business expansion in the Brazilian e-commerce landscape.

The core measure of this program involves assigning official Chinese account managers to eligible sellers. Through one-on-one communication and operational guidance, these managers help sellers operate their local stores more effectively. The platform stated that dedicated account managers will offer comprehensive support, including guidance on promotional activity submissions, platform resource connections, operational strategy recommendations, and assistance with transaction dispute resolution. This helps sellers quickly familiarize themselves with platform rules and the market environment, enabling sustained business growth.

According to the platform's plan, the Brazilian store Chinese support program is currently undergoing resource integration and process optimization with overseas teams. The related management and service system is expected to be scaled up by mid-2026. As the service system gradually improves, the platform aims to create a more stable and efficient localized operating environment for Chinese sellers in the Brazilian market.

Regarding specific support policies, sellers joining the program will receive professional support from official Chinese account managers. This includes guidance on promotional activity submissions, assistance with opening local official overseas warehouses (Full warehouses), initial support for 1,000 units of official storage capacity, and the option to apply for further monthly capacity expansion. Additionally, the platform will provide a fast-track for transaction dispute resolution, along with localized operational strategies and industry insights tailored for the Brazilian market, helping sellers accurately grasp local consumer trends.

In terms of the fulfillment system, Mercado Libre offers diversified logistics solutions for Brazilian local store sellers. For pickup and stock preparation, sellers can choose to pre-stock goods at the platform's official warehouses for fulfillment via FBM (Fulfillment by Mercado Libre) mode. Alternatively, they can opt for platform pickup services, self-delivery to designated points, or same-city express delivery. Furthermore, for large or heavy items, the platform provides an official oversized logistics plan to meet the transportation needs of sellers across different product categories. Under certain models, inventory can also be stored in sellers' own local warehouses.

For last-mile delivery, orders from sellers using FBM, platform pickup, or self-delivery to designated points will be handled by the platform's official logistics. If sellers choose same-city express delivery, platform partners will complete the delivery. For oversized items, designated platform partners will handle delivery to ensure transport safety and efficiency.

The FBM fulfillment process consists of nine steps. The first five steps are primarily the seller's responsibility: packaging goods at the local Brazilian warehouse, scheduling pickup in the system, handing over parcels for platform pickup or self-delivering to designated points, completing goods verification and handover, and listing products. Subsequent steps are managed by the platform: order generation, platform invoice issuance, order fulfillment, and final package receipt by the buyer.

For sellers who have not yet opened a Brazilian local store, Mercado Libre stated that they can apply by filling out a questionnaire. The platform will screen eligible enterprises based on the questionnaire information and contact them within one week. Sellers wishing to expedite the process can fill in the required "VIP Channel" information in the registration form for priority review.

According to platform requirements, applying for a Brazilian local store requires preparing basic information, including Brazilian company entity details (company types can be EI, MEI, LTDA, or S.A.), legal representative tax number (CPF), an overseas email address, and a local Brazilian phone number.