SHEIN's EU Digital Services Act Transparency Report: European Monthly Active Users Reach 156 Million, Growth Slows; Germany Remains Largest Revenue Market

On March 6, the latest EU Digital Services Act transparency report released by fashion shopping platform SHEIN revealed that from August 1, 2025, to January 31, 2026, its average monthly active users in the European Union reached 155,740,287 (approximately 156 million), an increase of over 10 million users compared to the previous reporting period (February to July), representing a growth rate of 6.9%. In terms of country distribution, France led with 28.2 million monthly active users, followed by Spain (27.3 million) and Italy (25 million), while Germany ranked fourth with 22.2 million users. However, in terms of revenue contribution, Germany has long been SHEIN's largest market in Europe and its second-largest revenue source globally after the United States. Belgium recorded the fastest user growth at 16.2%, while user numbers declined in smaller markets such as Malta, Slovenia, and Latvia. Notably, the overall growth rate of 6.9% in this period has slowed significantly compared to the previous reporting period's 11.6%. Recently, SHEIN established a European logistics center in Poland for external partners, aiming to provide faster and more reliable services for European customers and strengthen its long-term presence in the region. [Source: Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce insights via algorithm in real time. This AI is still young; welcome to contact run@ebrun.com or leave feedback to help it improve.]