Best Buy's Q4 FY2026 Online Revenue Slightly Declines, Third-Party Marketplace Shines

On March 6, U.S. consumer electronics retailer Best Buy reported its fourth-quarter results for fiscal year 2026, showing online revenue of $4.91 billion, a year-over-year decrease of 2.3%. Total revenue was $13.81 billion, also experiencing a slight decline. However, the relaunched online third-party marketplace emerged as a highlight, achieving approximately $300 million in transaction volume during the quarter. It attracted over 1,100 merchants and maintained a return rate lower than that of the self-operated business. Meanwhile, Best Buy is actively exploring AI-driven shopping technologies, including integrating ChatGPT into its product catalog and supporting Google's Universal Commerce Agreement to enhance the e-commerce experience. [Source: Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce insights via algorithm in real time. This AI is still young; feel free to contact run@ebrun.com or leave feedback to help it improve.]