What's Happening at Mati Club as of March 2026?

Have you noticed how the conversations among your cross-border e-commerce friends have changed over the past year?

Previously, when we met, discussions revolved around 'What's your ROI on ad spend?' or 'Which hot-selling product just moved tens of thousands of units.'

Now, sitting down together often leads to silence or sighs.

Traffic costs are absurdly high, low-price strategies no longer work, and terms like compliance, taxation, and localization sound like landmines buried in the ground.

You know deep down: the era of relying on opportunities, luck, and aggressive tactics is truly over.

What remains is a battle of awareness, decision-making, and who can take each step more steadily.

But the question is—

where can one learn these 'steady' strategies?

There's a place called Mati Club

Many brand owners talk about it with a gleam in their eyes, as if they've found their tribe.

It's not one of those massive conferences with hundreds of attendees, nor is it a superficial study tour.

It's more like a closed-door strategic decoding session—a gathering of founders and executives from global brands who sit down to meticulously dissect the near-fatal pitfalls experienced by companies. Each case study offers invaluable, real-world lessons.

No grand theories, no empty boasts.

Just straightforward questions: What were you thinking? How did you stumble? If given another chance, what would you choose differently?

Here, there are no spectators—only fellow learners.

Who will you meet here?

You'll encounter individuals you'd normally only read about in the news.

For instance, the team from Rokid—while the industry obsesses over stacking technical specs, how did they manage to 'restrain technological limits while safeguarding the user experience'?

Or take Locke Brothers—with 50,000 SKUs, how do they achieve high turnover and dominate their niche with 'saturation attacks'?

Then there's Coffee Master Tech—when traditional coffee machines met Chinese entrepreneurs, how did they use first principles to redefine the logic behind the equipment for 'a perfect cup of coffee'?

You'll visit their companies and hear them say firsthand:

'We almost went under back then.'

'This decision was made after three days of heated arguments with my team.'

'Look at this product—we actually went through 17 revisions...'

And you'll realize: Oh, so they've faced setbacks too; they've been uncertain too; those seemingly 'steady' brands also stumbled their way to success.

It's not just about listening—it's about 'thinking together.'

The most fascinating aspect of Mati Club is the collaborative creation among members.

After site visits, everyone sits down for seven or eight hours.

You fill your notebook, I raise questions, and he shares his doubts.

Sometimes debates get heated, other times there's a sudden silence, and someone quietly remarks, 'That point you made—I need to change things when I get back.'

This kind of environment is rare.

Because in your own company, you're the boss—what you say goes.

But here, someone might dare to ask you directly:

'Was this decision truly informed by frontline feedback, or was it conceived in an office?'

'If your brand vanished tomorrow, how many users worldwide would miss it?'

'Beyond money, what makes top talent want to work with you?'

These questions aren't harsh—but they hit home.

And it's precisely these questions that help clarify your thinking and sharpen your direction.

Plus, there's a reliable community to help you avoid pitfalls.

Going global is full of challenges.

Which overseas warehouse to choose? How to handle tax compliance? Are AI tools actually useful? How to prevent after-sales service from becoming a cost black hole?

Experimenting with each of these issues one by one is too costly.

Mati Club has rigorously selected a group of reliable service partners—all seasoned practitioners who have worked with top-tier companies like Anker, Ninebot, and Pop Mart.

You can talk to them directly, ask detailed questions, and gain clarity before making decisions.

Moreover, they're all outstanding members of Mati Club—not there to sell services, but to help solve problems.

Your products deserve to be seen.

The 'EBRUN Global Favorites' selection is judged by experts from Ebrun, Amazon, Google, and Indiegogo.

If you have a great product, this platform offers a fair and just arena for it to compete and gain visibility.

'Born To Be Global 100' provides an opportunity for deep, face-to-face discussions about strategic thinking.

Your efforts, your persistence, your products—they deserve to be seen by more people.

In an uncertain world, find a community to walk alongside you.

We know that being a founder can be lonely.

Many decisions can't be discussed extensively with your team; much of the pressure you bear alone.

But if there's a group of people, like you, building global brands, pondering products, strategies, and futures late into the night, with whom you can share things you can't discuss with others—how wonderful would that be?

Mati Club is such a place.

If you feel the same way, why not chat with us?

No need to decide immediately.

You can come first to see if this environment is what you're looking for.

Many founders have stayed after just one visit because they discovered: I'm not walking this path alone.

Keep moving, keep growing.

In 2026, let's walk together—slowly, steadily, toward a farther horizon.

If you're willing, feel free to reach out anytime.

I'll open the door, waiting for you to step in.

P.S.: 'Mati Club 2026 Annual Practical Study Guide'

Mati Club is a high-end, practical community under Ebrun, focused on brand globalization. Led personally by Liu Chen, Co-founder of Ebrun and CEO of Mati Club, we are dedicated to breaking cognitive boundaries and empowering Chinese companies to advance from regional to global strategies, accelerating the development of new global competitiveness. By bringing together hands-on mentors and industry leaders, we leverage benchmark studies, resource connections, and closed-door collaborations to explore growth pathways for global brands. Keep moving, keep growing. (March 2026)

Note: The above is the latest officially released introductory material for Mati Club as of March 1, 2026.