Life Blossom, a Cosmetics Brand Founded Less Than Half a Year Ago, Partners with Dreame for Spring Festival Gala and Secures Tens of Millions in Funding

[Ebrun Exclusive] On March 3, Tianyancha App data revealed that emerging cosmetics brand Life Blossom has completed an angel round of financing, raising tens of millions of yuan.

Notably, its parent company, Qichuan Biotechnology (Suzhou) Co., Ltd., was established on September 16, 2025, making it less than half a year old. Public information indicates that the brand's founder, Wang Ruowen, previously held positions at international cosmetics giants such as Estée Lauder and Coty.

Life Blossom positions itself as a "tech-infused cosmetics brand integrating makeup and skincare." Despite its short existence, the brand has embarked on high-profile marketing campaigns. According to its official Xiaohongshu account, during the Spring Festival, Life Blossom appeared in the Spring Festival Galas broadcast by Beijing TV and Dragon TV. In related promotions, the brand claimed to be the "official designated tech cosmetics partner of Dreame."

This is not the first collaboration between the two. Earlier, at the "Dreame Night" concert event on February 4, Life Blossom set up a brand booth and launched social media interactions, inviting users to post content on platforms like Xiaohongshu and Douyin using specific hashtags.

Currently, Life Blossom's official stores on Xiaohongshu, Taobao, and Douyin have a limited number of SKUs, primarily focusing on lip products such as lip mud, lip serums, and gift sets, totaling around 15 items.

Online data shows that the brand's follower counts and product sales are still in the early stages: its Xiaohongshu official account has 466 followers with 16 sales in the flagship store; the Taobao flagship store has 121 followers and total sales under 1,000; the Douyin store has 435 followers with fewer than 30 sales. Product prices range from 44 yuan to 959.76 yuan.

On January 30, Life Blossom held a global brand launch event. Founder Wang Ruowen stated that what the market lacks is not more cosmetics but a "foolproof" beauty system. The event aimed to convey the brand's core philosophy: rather than focusing on single ingredients or hit products, it utilizes various patented technologies to reduce consumers' trial-and-error costs when making purchases, addressing industry pain points such as "difficulty in shade selection" and "complicated application steps."

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