Wildberries: Russia's New Language Law Does Not Mandate Full Russian Usage on Product Listings

On February 28, Wildberries issued an official statement clarifying the provisions of Russia's Federal Law No. 168-FZ (the new language law), which takes effect on March 1, 2026. The law requires that 'information publicly available to consumers' be presented in Russian. The platform noted that, according to the legal text, product listings do not fall under the scope of 'public information' as defined in Article 101, Paragraph 1 of the law. Therefore, the new regulation will not impact the current management of product listings. Nevertheless, Wildberries stated that it is still in discussions with the Federal Service for Surveillance on Consumer Rights Protection and Human Well-being (Rospotrebnadzor) to further confirm this position. Sellers do not need to adjust their existing product listing content for now. [Source: Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce insights via algorithm in real-time. This AI is still young—feel free to contact run@ebrun.com or leave comments to help it improve.]