Otto Launches New Cost-Cutting Plan, Eliminating 460 Positions

On February 25th, German e-commerce platform Otto announced the launch of a comprehensive transformation and cost-saving initiative aimed at improving profitability and optimizing its business structure. According to the plan, by the 2027-2028 fiscal year, Otto's annual cost base will be reduced by ?110 million and stabilized at approximately ?500 million. As a core measure of this initiative, Otto will cut around 460 full-time positions, primarily at its Hamburg headquarters. Additionally, Otto will streamline internal processes, simplify management layers, and reduce external labor and other operational expenses. [Source: Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce industry insights via algorithm in real-time. This AI is still young; welcome to contact run@ebrun.com or leave comments to help it improve.]