TikTok to Invest 270 Billion Baht in Thailand for Digital Infrastructure and SME Support

Ebrun Exclusive, February 14th - TikTok has confirmed a long-term investment plan in Thailand, with a total commitment exceeding 270 billion baht (approximately $8.7 billion USD) over the coming years. The initiative focuses on digital infrastructure development, regional business expansion, and enhancing the capabilities of small and medium-sized enterprises (SMEs), reflecting the platform's long-term confidence in Thailand's digital economy prospects.

Following discussions between Thailand's Deputy Prime Minister and Minister of Finance and TikTok's Head of Public Policy, both parties engaged in in-depth exchanges regarding the company's business development in Thailand. Key topics included the digital infrastructure investment roadmap and how to further leverage the platform's role in supporting Thailand's digital economy and local businesses.

TikTok reiterated its commitment to invest over 270 billion baht in Thailand long-term, aiming to help SMEs expand their market reach and increase revenue through platform tools and its ecosystem. The company also proposed establishing Thailand as a regional hub for activities such as content development centers.

On policy collaboration, discussions covered strengthening consumer protection, improving financial literacy, and preventing online fraud.

TikTok stated it has already cooperated with relevant authorities and is willing to deepen collaboration in more areas, particularly around the time Thailand hosts the 2026 IMF-World Bank Annual Meetings, to enhance multi-stakeholder coordination.

The talks also addressed long-term investment environment factors, including energy supply stability and infrastructure capacity. The Thai government indicated it is systematically enhancing supporting capabilities to continuously attract high-tech and digital industry investments.

TikTok has been strengthening its local operations in Thailand in recent years. Since 2021, the company established "TikTok Technologies Co., Ltd." as a regional operational office, which received investment promotion privileges from the Thailand Board of Investment (BOI) for the International Business Center (IBC) project.

In 2025, the company secured approval for a Data Hosting project investment, primarily providing server data storage services for Singapore-based TikTok Pte. Ltd., with a total investment of 126.793 billion baht. This new long-term investment plan signifies a further expansion of its commitments in digital infrastructure and regional operations.

Regarding talent and ecosystem development, TikTok has partnered with six educational institutions to pilot a "Digital Citizenship and Digital Media Literacy" curriculum, reaching over 2,500 students. Additionally, the company has provided training to more than 10,000 SMEs and over 2,000 community product operators (OTOP). It also promoted the #??????????? ("Thais in the Know") campaign, which has accumulated over 17 billion views, enhancing public awareness of cybersecurity and digital media usage. These initiatives help build a talent pipeline for the platform's ecosystem and provide foundational support for SMEs integrating into the digital economy.

Data shows TikTok currently has over 368 million users in the ASEAN region, with more than 15 million business users on the platform. As a key market in Southeast Asia, Thailand continues to see user growth, particularly among younger demographics and SME entrepreneurs. With the deepening of social commerce and content monetization models, the platform's role in promoting employment, driving content creation, and advancing digital marketing is becoming increasingly significant.

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