Amazon Updates Product Image Guidelines: Pure White Background Required for Main Images, Resolution Must Be at Least 1000 Pixels

On February 13, Amazon updated its product image guidelines, requiring that the main image background must be pure white (RGB 255, 255, 255) and the product must occupy 85% to 100% of the image. The resolution of the longest side must be at least 1000 pixels, with 1600 pixels or higher recommended. Supported image formats include JPEG and PNG. The new rules prohibit adding text, watermarks, or promotional information in the main image, but secondary images can display usage scenarios, detailed features, and size comparisons. Amazon noted that 50% of consumers rely on images to make purchasing decisions, and low-quality images may lead to the automatic replacement of product listings by the platform. Sellers should be particularly aware that even those who have completed brand registration may have their images replaced by compliant images from other sellers if they fail to meet standards, such as insufficient resolution or lack of lifestyle images. [Source: Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce insights via algorithm in real time. This AI is still young; feel free to contact run@ebrun.com or leave feedback to help it improve.]