ETID: Turkey's E-commerce Market Expected to Exceed $9.1 Billion in February, Driven by Valentine's Day and Ramadan Sales Surge

On February 13, Turkey's e-commerce industry witnessed its first major sales peak of 2026. According to Hakan ?eviko?lu, President of the E-ticaret Hizmet Sa?lay?c?lar? Derne?i (ETID), the combined consumer demand from Valentine's Day and the upcoming Ramadan is expected to push the country's e-commerce market volume above 400 billion Turkish lira (approximately $9.1 billion) in February, marking a significant year-on-year increase. Since Valentine's Day promotions began in late January, transaction activity on major platforms has surged, with notable sales growth in categories such as gifts and flowers. Meanwhile, pre-Ramadan household shopping (starting February 19) has driven demand for food and fast-moving consumer goods, with sales increasing by 50%-60%. Consumer trends indicate a shift toward experiential purchases (such as travel and event tickets) and "responsible gifting" (such as charitable donations), while winter textiles and Ramadan-specific foods remain popular. The average order value in February is projected to rise to 3,000-5,000 Turkish lira. [Source: Ebrun Go. This article was generated by Ebrun's automated writing robot, which uses algorithms to deliver e-commerce insights in real time. The AI is still in its early stages; feedback and suggestions are welcome at run@ebrun.com or via comments.]