JD.com and CBBC Sign Cooperation Agreement to Help British Brands Enter the Chinese Market

On February 12, JD.com Group and the China-Britain Business Council (CBBC) signed a strategic cooperation agreement aimed at helping British brands enter the Chinese market through JD.com's platform. According to the agreement, CBBC will leverage JD.com's cross-border business unit, JINGDONG Cross-border, to help British businesses reach JD.com's 700 million consumers. JD.com will provide British brands with market insights, operational support, and logistics services, with a focus on promoting the British Country Pavilion as a core channel. Currently, sales of British products in categories such as home appliances, health, personal care, and maternal and infant goods are performing particularly well. JD.com also confirmed that it will launch its retail platform Joybuy in the UK in March, offering nationwide fast delivery services and expanding its warehouse network and JoyExpress logistics system. Sir Sebastian Wood, Chairman of CBBC, stated that this partnership provides British companies with a clearer path for market development and is expected to promote long-term growth in China-UK trade. [Source: Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce insights via algorithm in real time. This AI is still young; welcome to contact run@ebrun.com or leave comments to help it improve.]