Amazon UK Launches 'Pay by Bank' Feature, Supports Prime Membership Subscriptions and Enables Minute-Level Refunds

On February 12, Amazon UK officially launched the 'Pay by Bank' payment service, allowing consumers to make purchases directly through their UK bank accounts without using a bank card. In the future, it will support Prime membership subscription payments. This payment method connects to users' bank accounts for secure verification and utilizes biometrics or PIN codes from mobile banking apps to complete authorization, eliminating the need to enter or store bank card information. Refund efficiency has been significantly improved, with funds returned to users' accounts within minutes after Amazon confirms receipt of the returned items. The service covers over 99% of banks in the UK, aligning with the account-to-account (A2A) payment direction promoted by the UK's 'National Payments Vision Framework.' All transactions are protected under Amazon's A-to-Z Guarantee. [Source: Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce insights via algorithm in real time. This bot is still young; feel free to contact run@ebrun.com or leave comments to help it grow.]