Amazon Issues 2026 Spring Festival Seller Compliance Guide: Focus on Account Health, Product Safety, and European Station Compliance

On February 12, Amazon's Global Selling compliance team released a self-inspection guide for sellers during the 2026 Spring Festival holiday, recommending sellers complete a comprehensive check 3 to 5 days before the break. Key inspection areas include: Account Health Status (resolving outstanding violations, updating emergency contacts, setting up daily monitoring mechanisms), Product Safety Compliance (rectifying food and product safety issues, ensuring TRF verification status is 'In Progress'), Special Category Alerts (for categories like children's toys and portable power sources in North American and European markets, pay attention to compliance deadlines during the holiday period), and European Station Compliance (confirming the validity of EU Representative contracts, supplementing UK IEN import information). The guide also emphasizes establishing a holiday duty roster to check orders and performance notifications daily, preventing malicious follow-on selling. Additionally, sellers are reminded that Amazon customer service will be suspended on the afternoon of February 16, all day on February 17, and during the morning and evening hours on February 18. [Source: Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce insights via algorithm in real-time. This bot is still young, welcome to contact run@ebrun.com or leave a message to help it grow.]