Rafinad's 2026 Russian Valentine's Day Gift Consumption Report: Average Spending Rises 46.3% Year-on-Year

On February 12, ahead of Valentine's Day 2026, gift consumption in Russia showed a year-on-year increase of 46.3%. According to data from the Rafinad platform, demand in the 'Gifts and Flowers' category grew by 55.5%, with the average order value rising from 4,756 rubles to 7,395 rubles. The average order value for digital and home appliance categories saw a more significant increase, reaching 116.3%, climbing to 51,417 rubles. Demand for non-physical gifts also surged significantly, with online services growing by 183.2% and jewelry and accessories by 95.3%. However, the average order value for some categories declined, such as automotive supplies, which dropped by 49.6%, and beauty and health products, which fell by 16.3%. Experts predict that overall spending may continue to rise as the holiday approaches. [Source: Ebrun Go. An automated writing robot developed by Ebrun, providing e-commerce insights via algorithm in real-time. This bot is still young; please contact run@ebrun.com or leave feedback to help it grow.]