13 Billion Items Delivered Same-Day or Next-Day! Amazon Prime Sets New Global Delivery Speed Record

[Ebrun Exclusive] February 11th news - Amazon recently announced that 2025 marked the fastest delivery speeds ever for its global Prime members, setting a new record for the third consecutive year. Data shows that over 13 billion items were delivered the same day or the next day globally in 2025. In the United States, Prime members received over 8 billion items with same-day or next-day delivery, a year-on-year increase of more than 30%, with groceries and daily essentials accounting for half of these deliveries.

Fast, free shipping has always been a core benefit of the Prime membership program. Amazon disclosed that in 2025, Prime members globally saved approximately $105 billion through fast, free shipping; in the U.S., members saved an average of $550 per person, nearly four times the annual membership fee.

Meanwhile, as delivery efficiency improved and product selection expanded, Prime members' reliance on frequent online shopping increased further. Data indicates that in 2025, U.S. Prime members reduced their shopping trips to physical stores by an average of 64 times, equivalent to saving over 55 hours in time costs.

Launched in 2005, the Prime service initially offered free two-day shipping on approximately 1 million items, primarily DVDs, CDs, and books. After 20 years of development, Prime now covers 35 categories and over 300 million items. All orders are supported by Amazon's A-to-z Guarantee, with tens of millions of items eligible for free same-day or next-day delivery. The continuous expansion of the delivery network and the upgrade of the product assortment have enabled Prime to evolve from a 'shipping benefit' into a comprehensive membership system integrating speed, selection, and price advantages.

Doug Herrington, CEO of Amazon Worldwide Stores, stated that saving time and money is a key reason consumers join Prime. By expanding fast, free shipping to more rural communities and integrating groceries and prescription medications into the service, the company aims to balance speed, selection, and savings.

To further enhance Prime member value, Amazon accelerated the upgrade of its fulfillment network and service models in 2025. In terms of coverage, the company transformed existing rural delivery stations into multi-functional hybrid hubs, expanding same-day and next-day delivery services to over 4,000 small and mid-sized cities, towns, and rural areas across 44 U.S. states, with no additional charge for Prime members.

This initiative, based on a $4 billion investment in the rural delivery network, enabled daily essentials like coffee, paper towels, and batteries to be available for same-day or next-day delivery for the first time in many areas. Data shows that among the top 50 most repurchased items in rural areas, 49 are daily essentials; the monthly average number of customers using same-day delivery in rural areas nearly doubled in 2025 compared to the previous year.

Currently, Amazon's same-day delivery service is widely available across the U.S., with millions of Prime-eligible items available for same-day delivery, a selection that can be up to 40 times larger than that of a typical large physical retailer. With network expansion, the number of items available for delivery in 'less than one day' grew 70% year-on-year in 2025.

In terms of category expansion, Amazon integrated thousands of perishable grocery items into its existing same-day delivery system, allowing Prime members in thousands of U.S. cities and towns to purchase groceries alongside electronics, toys, apparel, and other items in a single order, without needing separate checkouts or meeting multiple minimum spending thresholds. All grocery items come with a 'Freshness Guarantee.' In 2025, a record 4 billion grocery and daily essential items were delivered same-day or next-day in the U.S. market.

Internationally, Amazon continues to advance its ultra-fast delivery service 'Amazon Now,' which has expanded to India, Mexico, and the UAE, with initial testing underway in the U.S. and UK. This service focuses on delivering daily essentials, groceries, and popular local items within 30 minutes, with Prime members enjoying discounted delivery fees.

Furthermore, Amazon is leveraging artificial intelligence to optimize inventory and fulfillment layouts. The company uses AI models to predict product demand patterns across different regions and time periods, enabling more precise stocking and allocation within the fulfillment network. By storing items closer to consumers, transportation distances are shortened, delivery efficiency is improved, and product assortments are dynamically adjusted based on regional and seasonal variations.

Overall, in 2025, through increased infrastructure investment, expanded service radius, optimized product assortment, and the introduction of AI technology, Amazon further strengthened the competitive advantage of Prime membership in terms of speed and selection. Against the backdrop of intensifying global e-commerce competition, delivery efficiency and fulfillment capability remain crucial pillars of platform differentiation.

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