Amazon Boosts Investment in Latin America: Major Fee Reductions for Mexico Site in 2026

Ebrun Exclusive: Recently, Amazon Global Selling announced that it will continue to deepen its investment in the Mexico site throughout 2026, introducing a large-scale fee reduction plan. Starting February 17, the average fee per item sold via the Mexico site fulfillment channel will decrease by 19.00 Mexican Pesos (approximately $1 USD).

The fee changes for Amazon Mexico involve three areas: FBA fulfillment fees, subscription fees, and FCF installment payment processing fees.

Regarding FBA fulfillment fees, starting February 17, 2026, for products priced below 299 MXN (approx. $16.93), fees for 18 product categories will be reduced by an average of 27 MXN (approx. $1.55); for 2 categories, fees will be reduced by an average of 57 MXN (approx. $3.28). For products priced between 299 MXN and 499 MXN, FBA fulfillment fees and Seller Flex fees will be reduced by an average of 4.00 MXN (approx. $0.23). For oversized products weighing over 50kg, the FBA fulfillment fee for every additional 0.5kg will see a reduction.

For subscription fees, starting February 17, 2026, sellers with monthly sales below 26,000 MXN (approx. $1,494.67) will see their monthly subscription fee drop from 600 MXN (approx. $33.98) to 75 MXN (approx. $4.25).

Regarding FCF installment payment processing fees, starting February 17, 2026, the 3% FCF installment payment fee will be waived for FBA products priced above 299 MXN (approx. $17.39).

According to Statista, Mexico is the second-largest e-commerce market in Latin America, with projected 2025 e-commerce revenue reaching $23.9 billion and an average annual growth rate of 13%. Amazon is one of the most popular e-commerce brands among Mexican consumers. Since Amazon opened its Mexico site to global sellers in July 2015, it has consistently intensified its efforts in the Mexican market in recent years.

Starting in the second half of 2024, Amazon Mexico has been continuously expanding its local warehouse and delivery network, laying the groundwork for future logistics speed improvements. In 2025, Amazon Mexico focused on three key areas to drive business development: upgrading the localized operational system, enabling the 'North America Unified Inventory' program to create a fast lane for cross-border logistics, and integrating localized payments while opening up the installment payment system.

For example, in 2025, Amazon completed a new round of upgrades to the Prime delivery network for the Mexico site, bringing 70% of Mexican cities into the 'next-day delivery' system. Local page Spanish translations were further localized, and a system providing AI-driven Spanish product description suggestions was offered to sellers. The 'North America Unified Inventory Program (NARF)' covered over 90% of best-selling catalog items by 2025, allowing FBA inventory from the US site to be seamlessly connected to the Mexico site. Furthermore, to align with local consumption habits, Amazon integrated with local bank installment payment systems and actively promoted direct connections with local payment platforms.

Now, at the beginning of 2026, Amazon Mexico's launch of this large-scale fee reduction plan, delivering benefits to both sellers and consumers in the Mexican market, is undoubtedly an aggressive strategy to stimulate market growth. It also sends a clear signal that Amazon aims to enhance its competitiveness in Mexico by reducing costs across the entire supply chain.