TikTok Shop US Launches Photo Posting Feature for Product Links, Enabling Merchants to Boost Content Conversion at Low Cost

On February 6, TikTok Shop's U.S. site officially launched the 'Photo Posting' feature, allowing merchants to directly create sales content using product images and link them to product listings. This opens up a low-cost traffic acquisition channel beyond livestreaming and short videos. The feature is currently available to strategic priority merchants and sellers with a T3 rating or higher. Each photo post will receive organic traffic recommendations, and there is no limit on the number of posts. Merchants can upload at least two product images via the mobile app, add background music and text descriptions, and attach product links, with support for scheduled publishing (up to 50 posts scheduled up to 30 days in advance). The platform recommends merchants use high-definition original images in 3:4 or 4:3 ratios, paired with concise sales copy, and post 3 to 5 pieces of content daily to optimize results. Additionally, the platform offers invited merchants the ability to automatically sync photo content from Instagram over the past 12 months to TikTok, further lowering the barrier to content creation. [Source: Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce insights via algorithm in real-time. This bot is still young; please contact run@ebrun.com or leave comments to help it improve.]