AliExpress Rolls Out Three Major Benefits in Brazil: Cross-Border Return Protection, Local VIP Logistics Service, and Super Product Subsidies

Ebrun Exclusive, February 5 – AliExpress has announced the launch of three favorable policies for the Brazilian market.

First is the free return protection service. Addressing the relatively high cost of returns in Brazil, AliExpress has introduced a 'Free Return Protection' service for cross-border merchants operating independently on the platform: merchants only need to sign an agreement without additional fees, and the platform will automatically cover losses from product value and taxes incurred during returns. Currently, the return protection service in Brazil is being rolled out in batches and is expected to achieve full coverage by late February.

Second, AliExpress has launched the 'Certified Delivery' logistics service, where the platform provides packaging and logistics solutions to improve fulfillment quality. Merchants who stock goods locally in Brazil and enroll in the 'Certified Delivery' route can enjoy benefits such as exemption from penalties in certain scenarios (e.g., failure to pick up goods on time due to logistics issues), dedicated customer service channels, and platform coverage for uncontrollable losses caused by logistics.

Third, the platform has introduced a 'Super Product Bidding' campaign for merchants shipping from local warehouses, offering high-exposure resources like homepage recommendations, search weighting, and priority selection for advertising resources. This is complemented by targeted subsidies to boost conversion rates and repeat purchases for locally shipped products. The campaign is now fully open.

It is reported that during last year's Double 11, AliExpress Brazil set a record for single-day sales and topped the Apple App Store shopping rankings. Sales for brand merchants surged by over 300% compared to the August promotion, while local shipping volume has doubled year-over-year so far this year.

AliExpress also stated that it will continue to increase investment in Brazil through 2026, including brand resource packages during the 328 promotion, specialized campaigns for locally stocked products, and incubation programs for new merchants.